Color Scheme: Warm Reds, Friendly Oranges, Earthy Browns, Soft Creams
Imagery: This theme would feature visuals of diverse groups of people engaging in communal activities, such as neighborhood gatherings, family barbecues, or local events. The imagery aims to reflect inclusivity and the joy of belonging, reinforcing the archetype’s desire for genuine connection.
The Everyman entrepreneur’s brand is grounded, relatable, and approachable, often appealing to the common sense and values of the average person. Their businesses prioritize community, accessibility, and transparency, creating a strong sense of belonging and connection among customers and employees alike.