Color Scheme: Neon Green, Hot Pink, Bright Orange, Electric Blue
Imagery: A throwback to the ’80s or ’90s party scenes with vibrant disco lights, retro dance floors, and arcade games. This theme taps into nostalgia while emphasizing the fun and playful side of the brand.
Jester entrepreneurs build brands that are fun, lively, and entertaining. They often incorporate humor and light-heartedness into their business, ensuring that both their team and customers enjoy every interaction. The Jester’s brand is engaging, vibrant, and known for not taking life too seriously.
Example: Ben & Jerry’s ice cream stands out with its fun, quirky flavor names and playful brand personality.